If our goal is to be the heart and soul of indie Hip-Hop, we have to keep our ear to the streets. Moreover, we have to show you independent artists who are sucessful- who created their own fan base- and now reap the benefits of not having big brother in their pocket.
Well, I was checking out
Tech N9NE's new album
"All 6's and 7's," and noticed that Hip-Hop's most successful independent artist has an incentive for you to purchase the clean copy at Wal-Mart: By it at Wal-Mart and you get $10 worth of credit at Tech N9NE's label
Strange Music's store. Point being is this is the first time I've scene this kind of deal in the industry (at least with Wal-Mart) and one thing to keep in mind is Tech has a lot of young fans. Thus, purchasing the clean copy keeps him "cool" with the parents. Simply put- he's paying you to buy his new LP.
Meanwhile, Tech shows the importance of being able to brand your style and immediately recognize and market to the people who fit that brand. His cult like following has allowed him to drop 13 LPs all by himself. His fans are super loyal and of course, he's super paid! If you like Tech, his new album dropped today. Like we always say, support independent Hip-Hop. Check out the single, "He's a Mental Giant below."
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