At the young age of 23, Big Sean is one of hip-hop's brightest new stars. He signed to Kanye's West's G.O.O.D Music label in 2007, dropped several "Finally Famous" mixtapes that flooded the streets, and now has his first mainstream single with his hit single "My Last featuring Chris Brown." If all thats not enough, the main producer on his upcoming album is NO I.D who mentored Kanye West's brilliant production style. Indeed, it seems Big Sean is Finally Famous.
But more importantly, Big Sean is a classic model of how significant it is for artists to promote themselves, regardless of whether they are signed or not. Think about it- he was signed since 2007. Sean admits in a Hip-Hop DX interview that he sat watching other artists like Rick Ross, and Rihanna shine while he stayed on the back burner. In contrast, fifteen years ago, once you were signed to a major, you could finally focus on your music because the label would take care of your promotion. Those were the days. As Big Sean, found out, the ability to network and create your own buzz is invaluable in the music industry.
Now, with a June 21st release date on his album, Big Sean aims to rise in the ranks on the charts and permanently brand his name in hip-hop. Time will tell if he matches his aim.
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