After selling 75 million records, Master P has put together a new label; he elevated his son, Romeo, to CEO, his younger son Valentino to VP, kept Silk the Shocker and added a slew of new artists. Indeed this time around, it is "Family Business." Will P have the business swagger to put The New No Limit at the top of the charts?
Here at ABL, we are not sure. First, it's important to realize that No Limit pioneered a certain brand of New Orleans hip-hop which eventually affected the entire South. Perhaps the younger generation missed their rise to fame, but the old school heads know whats up. And, that might be the significant factor in whether P can become a top record executive again. Does P have the business swagger to tap into today's new generation of hip-hop consumers? Let me rephrase the question: In today's saturated market of Dirty South Rappers, will No-Limit be able to "shine" or will they camouflage into the existing scene?
Major obstacles stand in their way but all in all, we think it's to early to call. No Limit still carries a brand from their last run in hip-hop where deep drum kicks, speedy high hats, funky synths and a host of other relatively simple rhythms mixed with anthem type hooks made everybody said "Uhhhh, NaNaNa, Naaaa."
But hip-hop has transformed and to compete in the south, individuality is key- that is, if you want to have longevity. Indeed, P will have to prove himself a Master to rise to fame again. Perhaps a good intro to the new generation of hip-hop is P's "Get Money" film starring himself and Gucci Mane set for an August release. Either way it goes, it will be interesting to see P navigate in today's increasingly competitive market of hip-hop artists.
No comments:
Post a Comment