In my experience as an independent record label owner, I have come across many independent artists that give away free music. I have mixed thoughts about today's era that encourages upcoming talent to give their music away. However, giving your music away can be a useful tool, but it's a slippery slope and with that comes some "slippery" problems.
Here's my take on it: If you can't send me a link where I can directly download your album, don't send it at all. This, as most musicians know, is difficult to accomplish. The problem is artists are using software on the net that manages the download. These programs often install tool bars and other tidbits on your PC or Mac. Couple that with the many different download managers that exist on the web and you could find your self piling these programs in your computer. With competition like Kazaa and other shareware sites, it makes one wonder: why should I have to jump through loops to get a free disc?
One solution, especially if you have a website, is to ask your host can you add a download category to your site. Many host already have this feature built in your site. For instance, my host's template has a download link which is setup for direct downloads for fans of your music. In this format, you will not need a download manager.
Here is the main point: Don't create stumbling blocks that will prohibit your music from being heard. Try to find download managers that won't hassle your potential customers or fans to sign up for this or that or unexpectedly put a new tool bar on your computer. It's quite annoying and you can lose a fan that you might not be able to gain back again.
But enough with all the talking. Check out how simple it is to download Orie's album from DJ Booth.net. You will notice that it only takes three clicks for the download to start including the link on this blog. Anything else is uncivilized.
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